One hundred years ago this week, Grace Kingsley continued her complaints about audiences by listing some of the ways people behaved badly in film theaters, beginning with the simple-minded ‘matinee girl’ who:
reads the sub-titles aloud very slowly, generally omitting the big words, and the 30-year old girl who has written scenarios but can’t get any accepted and comes to scoff at the work of others. And the giggling girl, hysterically desirous of attention. She always comes in twos and giggles and talks so loudly you can’t even hear the sub-titles being read by the other woman. Very often she turns out to be an extra girl employed in the picture. But the matinee hog is the worst of all. Usually this species of noisome creature is of the male sex, and has another of his kind along with him. If he’s seated when you enter, at the end of the row of seats, he never moves to give you room, nor does he rise. He sticks his elephantine feet into the aisle and lets you fall over them…In fact, he’s one big reason you hesitate a lot of times to enter a picture house at all.
So there has never been a time when audiences were well-behaved. They needed a Code of Conduct then as much as we do now.
Kingsley’s favorite film this week was Aladdin from Broadway, “a delightful high-class screen comedy…Edith Storey indeed surprises by revealing herself as a complete mistress of comedy of a certain volatile, whimsical flavor…it is due to Miss Storey’s vibrant humor, as well as Antonio Moreno’s debonair impersonation of the happy-go-lucky America that the photoplay is sustained in a comedy key throughout, despite some scenes of thrilling adventure.” Other reviewers, like George Shorey in Motion Picture News, were so impressed by the thrilling adventure (particularly a sandstorm that was “one of the most wonderful bits of picture staging we have ever seen”) that he didn’t even mention the funny bits. However, he agreed with Kingsley that it was one of the best films Vitagraph had ever made. Sadly, it’s a lost film.
The big release of the week was She; Kingsley found it “magnificently spectacular,” yet it was a “warmed-over thrill” because despite the breath-catching episodes of burning people and naked cannibals dancing around their victim, the scenes gluing them together were dull. Nevertheless, “Valeska Suratt, as She, entirely vindicates her right to be classed as one of the screen’s big-best actresses.” It’s also a lost film.
Kingsley reported on the founding of the First National Exhibitor’s Circuit, an association of independent theater owners that “marks the first nation-wide step taken toward open-market buying.” Film producers had been selling their complete program to theaters, but the new Exhibitor’s Circuit would allow them to choose what they showed. It became a great success, controlling over 600 theaters. In 1924 it expanded into film production, changing its name to First National Pictures, and in 1928 they were bought by Warner Bros.
Kingsley had a chat with a young actress, Eva Le Gallienne, touring with a production of The Happy Stranger. Her father Richard was a famous poet, so she answered the obvious question:
“Do I write poetry?” repeated Miss Le Gallienne. “No, I do not. I speak with authority, too. In other words, my judgment has been verified. I used to think I did, but now I know I don’t. I wrote one bit of verse which was published, and thereafter I wrote about ninety-seven poems and sent them each to about ninety-seven publications without success. No, you just ask any of those editors and he will tell you no quite positively. In acting I’ve had much better success—but I shall never cease regretting those ninety-seven poems. It’s just too discouraging writing for the waste basket.”
Le Gallienne probably recovered from her disappointment when she was busy picking up her Tony, Emmy and National Medal of the Arts, playing everything from Peter Pan to Hamlet, appearing on the cover of Time and founding the Civic Repertory Theater in New York City, which was the beginning of Off-Broadway theaters. She rarely acted in film, but she was nominated for Best Supporting Actress for Resurrection in 1980.