One hundred years ago this week, Grace Kingsley tried to reassure her readers that the film business was in good shape:
Those immortelle-weavers who love to honk-honk the sad news that now-a-days the lamp of the picture business is glimmering darkly—that in fact it is burning low and smelling of the wick—should go down to Culver City and have a peep at the Goldwyn activities. Then would these crepe-hangers sell out their stock and buy in on fireworks. Commencing next week all the Goldwyn forces, consisting of six companies, will be at work.
She was really working hard to be cheerful, but the film industry was in the middle of a rough patch. Losses from the theater closures lingered, the United States was in a postwar recession and people were still occasionally coming down with the flu (Gloria Swanson came down with it this week, and was quarantined in her bungalow).
Much less reassuring was what Samuel Goldwyn had to say about his plans. He announced: “we have definitely decided to make fewer pictures. No matter how long it takes to complete a picture, we shall not let it go out of the studio until we feel it is a perfect as possible.” That was good news for audiences, but terrible news for people who worked in the industry.
Kingsley’s favorite film this week was The Light of Western Stars, with Dustin Farnum.
The Wild West is rapidly becoming tame, even down in Arizona…But our joy in the Wild West show is perennial; and just now there is a perfectly smashing one on view at the Alhambra. You have only to take a peep into the above-named theater, and view the crowds that are chortling and thrilling in response to vivid melodrama.
The plot was unusual for a Western: Farnum’s character marries on a drunken bet, then he flees after being falsely accused of murder. They managed to work in a “thrilling” cattle round-up and several border raids.
To close out the week, Kingsley wrote an odd little novelty article. A lifelong non-driver, she found herself among the 50,000 people attending the Auto Show. To occupy herself, she compared film actors to the latest models.
The Peerless Cloverleaf reminded her of Mary Pickford.
The seven-passenger Pierce-Arrow resembled Douglas Fairbanks.
The Overland family touring car looked like Charlie Chaplin.
I don’t see it, but I’m not bored and stuck at an auto show. It wasn’t her best work, but for a change, her writing appeared in the sports section.